What kind of media institution might distribute your media product and why?
In the same way the makers of Cloverfield described their thriller ‘as a monster movie for the Youtube generation’ we accepted that our media product would need to be distributed through many institutions and means to reach our target audience. Throughout this answer I plan to compare our techniques to the tried and tested (whilst pretty revolutionary) methods of ‘Cloverfield’’s distribution.
So firstly we started with Youtube, professionally it works on a financial level. To put your video on Youtube, it means anyone around the world can talk about this. This would raise issues however of getting your product noticed. The means to this is anticipation. We made a demonstration trailer, and for a real distribution these would be increasingly longer revealing more and more plot points, this would fuel the forums.
Also through advertising, a video that is on Youtube has never been advertised on the website itself, I think this would be an original means to get the video going.
If working with a corporation like Microsoft or Apple, we could use widgets. Widgets are pieces of software, which can be downloaded for free, they are various applications. Cloverfield used a technique of making a widget which contained an introduction by Produced J.J. Abrams and the first five minutes of the film. It offered a prize to the web user who shared that widget to the most amount of friends. This clever technique makes it’s own consumers distribute their product, for free. The opener of our thriller could be used in a similar manner.
The Major film networks now are Columbia, 20th Century Fox, Warner Bros., Paramount and Universal. With Walt Disney’s ‘Buena Vista Motion Picture group’ emerging. We would have to
pitch it to all those companies through various meetings, any of these would be ideal for our movie, as they would have major budget to advertise and distribute, Pixar spent 53 million to advertise Cars.
After the films release, Television Premières must be thought of, whilst our film isn’t quite mainstream enough to go for ‘Sky Movies’, I would suggest ‘Film Four’ they make a careful balance between showing classic well known films, and mixing it so viewers might stay tuned to lower budget, less know films. Film Four would offer a one off payment, for the rights, then also pay royalties each time shown. This could even give the film a cult like status with the ultimate goal of being marketed as a cult film to build a heavy, loyal fan base.
Tim McNiven
In the same way the makers of Cloverfield described their thriller ‘as a monster movie for the Youtube generation’ we accepted that our media product would need to be distributed through many institutions and means to reach our target audience. Throughout this answer I plan to compare our techniques to the tried and tested (whilst pretty revolutionary) methods of ‘Cloverfield’’s distribution.
So firstly we started with Youtube, professionally it works on a financial level. To put your video on Youtube, it means anyone around the world can talk about this. This would raise issues however of getting your product noticed. The means to this is anticipation. We made a demonstration trailer, and for a real distribution these would be increasingly longer revealing more and more plot points, this would fuel the forums.
Also through advertising, a video that is on Youtube has never been advertised on the website itself, I think this would be an original means to get the video going.
If working with a corporation like Microsoft or Apple, we could use widgets. Widgets are pieces of software, which can be downloaded for free, they are various applications. Cloverfield used a technique of making a widget which contained an introduction by Produced J.J. Abrams and the first five minutes of the film. It offered a prize to the web user who shared that widget to the most amount of friends. This clever technique makes it’s own consumers distribute their product, for free. The opener of our thriller could be used in a similar manner.
The Major film networks now are Columbia, 20th Century Fox, Warner Bros., Paramount and Universal. With Walt Disney’s ‘Buena Vista Motion Picture group’ emerging. We would have to
pitch it to all those companies through various meetings, any of these would be ideal for our movie, as they would have major budget to advertise and distribute, Pixar spent 53 million to advertise Cars.After the films release, Television Premières must be thought of, whilst our film isn’t quite mainstream enough to go for ‘Sky Movies’, I would suggest ‘Film Four’ they make a careful balance between showing classic well known films, and mixing it so viewers might stay tuned to lower budget, less know films. Film Four would offer a one off payment, for the rights, then also pay royalties each time shown. This could even give the film a cult like status with the ultimate goal of being marketed as a cult film to build a heavy, loyal fan base.
Tim McNiven
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